She never mentions Amy Winehouse by name, but from the castigation of her target's "junkie routine" to the hip-hop sheen coating the girl-group glitter of multi-instrumentalist Adam Pallin's brightly chiming piano, it could hardly be anyone else.

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But we called him by his abridged name (Just never to his face).

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But he never attacked the Murdoch empire or any other newspaper group by name and although he believed the media was out of control, he always resisted calls from within his own inner circle to take them on.

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But how would you feel being greeted by name walking into a store you have never been in before?

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