"We take soil for granted, but we need to pay more attention to it, " she says.

BBC: Antarctic nematodes and climate change

But here is why we really need to pay attention.

FORBES: Leadership

But Ms. Packes said developers need to pay close attention to the demands of tech and creative workers, who make up a large share of the borough's renters.

WSJ: Brooklyn Is Set for a Building Boom

It's just one of those things that we really need to just pay attention to and watch closely, because further regulation may be necessary, but right now, the companies don't want it to happen, and I don't know.

NPR: Net Neutrality Battle Goes to Washington

But if you want to make sure your losses do some good for you this year, you need to pay attention to something called the "wash sale rule, " which disallows a realized loss if you purchase the same, or "substantially identical securities, " 30 days before or 30 days after the day you booked the loss.

FORBES: Magazine Article

But many observers say the housing crisis was in part because the organization didn't pay enough attention to the need to run an effective business.

NPR: Freddie Mac Good For Business, Bad For Homeowners?