But the endowment also received scant interest for its real-estate holdings when it was marketing the funds, according to a person with knowledge of the bidding process.
Its most popular blogs are, not surprisingly, on technology subjects, butalso on real estate--making the user information valuable to multiple advertisers.
The company is surely saving the real fireworks for Tuesday, but was no doubt hoping that it could also manage to keep its console at the forefront of industry chatter as Microsoft and Sony rolled out their own explosive events.