"It wasn't a great swim, I wanted to go seven seconds quicker, but it's a gold medal, " he said after the race.

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It's a bit heavier than the Tyne but quicker.

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"It will take time before it's launched for a TV service, but adoption is much quicker in the mobile area, and we'll probably see the first services for mobile use cases next year, " he says.

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"It's not a full solution, but response times will be much quicker, " Mr Cook added.

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Matthew Howett, an analyst at market research firm Ovum, said Ofcom's consultation was welcome, but he questioned whether it would help operators launch 4G services quicker.

BBC: Ofcom to open up airwaves for 4G mobile services

It's not that the R-Design is vastly quicker than the regular T5, but the chassis tuning inspires more confidence to explore the car's limits.

WSJ: 2012 Volvo C30 T5 R-Design Polestar Edition Review: The Spirit of Sweden Lives | Rumble Seat by Dan Neil