Mr. ANDREW FIRE (Scientist, Stanford University Medical School): Of course, you know, therapy in monkeys isveryuseful, but in people it's going to be another question.
But the basic point of the FT article still stands: the PPI scandal might be bad for the banks' reputation, and their balance sheets, butitis now putting money in people's pockets at a veryuseful time.
My testing shows that this signal is this is backward-looking and not veryuseful, but since a large number of people believe it, they act on it resulting in a self-fulfilling prophecy.