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But the shop in SoHo is just one part of a global plan.
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Sure, there are plenty of startups within a short hop of F stops in DUMBO and the Flat Iron districts, but there are even more in F-free Soho and Union Square.
FORBES: Sorry, New York Doesn't Have A "Silicon Subway Line"
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Service is slow at Mama Racha in Palermo Soho, but with its views of the bustling adjacent plaza, sitting outside with a mate can be a pleasant way to spend the afternoon.
BBC: Drinking mate in Buenos Aires
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There were a few commercial manufacture tenants above and below, but businesses like these were on the way out in SoHo, and as they left, artists like Judd were able to move in.
WSJ: Donald Judd's SoHo Haven
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All but a few stores in the usually busy section from Canal Street to Soho were closed.
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But Miranda Santiago, a 31-year-old veterinarian who has lived in SoHo for two years, disagrees.
WSJ: Gas Station on Houston to Go
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But it may have reached its peak with the opening of Mezzo's in Soho in September 1995.
ECONOMIST: Terence Conran: A man for all seasons | The
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'Adding a fourth UK-based studio to the incredible roster of talent already in place across Rare Ltd, Soho Productions and Lionhead not only increases our in-region studio presence, but will allow Microsoft Studios to explore the many creative and business opportunities that developing new games and entertainment experiences on Windows 8 tablet devices and platforms will afford.
ENGADGET: Microsoft announces new entertainment and game studio focused on Windows 8 tablet development