But generations change, power often creates hubris, and appetites sometimes grow with eating.

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We may have had only one owner for several generations, but the Journal has undergone enormous change: from a one-section newspaper narrowly focused on markets for subscribers in New York to today's global business franchise across print, online and other digital media platforms.

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And that's why that initiative for me is so important, because we're going to change the health not just for kids now but for generations to come.

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