But in the face of this new reality we have done little to fundamentally change the role of marketing.

FORBES: Time for Marketers to Get Real about the Brand

But it must first face the reality of the new regulatory environment.

FORBES: Sorry Wall Street, Obama Prevails--It's Time For A Truce

But in the autumn of 2010, it capitulated in the face of horrific market reality, and went cap in hand to the eurozone and IMF.

BBC: Will Spain suffer an Irish bust?

But it underscored the reality the Mets face.

WSJ: Mets' Pitchers of the Future Need to Stay Healthy

But that was the reality that we face.

WHITEHOUSE: Press Briefing

Yes, we can decipher DNA codes in a matter of days, but that is little consolation in the face of the stark reality that we are entirely vulnerable for all our bodily and cultural defences.

FORBES: The Best and Worst of Times: Killer Vegetables, Plunging Markets, Infinite Nature

Clay learned that being the owner of a family business can be a lonely job unless you develop respectful relationships with people who encourage you, but also push you to face reality, think hard about the future, and deal with your shortcomings.

FORBES: A Tribute to a Family Business Legend, Dr. Leon Danco

But the reality is, however optimistic you are, that the face of poverty in America is the face of color.

NPR: Former V.P. Candidate Edwards: Class and Katrina

"Deep down there was always the hope something might turn up but, unfortunately, we must now face reality and accept that isn't going to happen", Mr Turner added.

BBC: Herotsc

But the reality is that big airlines that fly to both Los Angeles and London from New York face low-fare airline competition on the domestic route, but not the international route, and so they charge far more.

WSJ: Decoding Airline Ticket Costs