It does many things well, such as elastic scaling, but there are always those use cases where applications and data are better off on traditional platforms.

FORBES: Cloud and Performance... Myths and Reality

But the primary skills of an elastic enterprise reside around relationships of persuasion rather than control.

FORBES: Has eBay Caught the Apple Bug?

But what IT really needs is elastic-waist pants.

FORBES: The Only Thing Right About a Forecast Is That It's Wrong

But the date for doing so seems elastic.

ECONOMIST: Inner space is useful. Outer space is history

But demand for health care is income-elastic: as people get richer they spend proportionately more on it.

ECONOMIST: The government paints a clearer picture

The internal management of an elastic enterprise might resemble old enterprise practices but its management of its external environment had to change dramatically.

FORBES: Have We Reached Peak Apple?

In particular, Oracle's new Exalogic Elastic Cloud is "very similar in concept, but different in implementation" compared with the combined offering from GigaSpaces and Cisco, says Shalom.

FORBES

Furthermore, Wilson, the only president with a doctorate, tried to use the newly created Federal Reserve system and an elastic money supply to keep inflation in check, but the U.S. still saw double-digit inflation from 1917 to 1920.

WSJ: Checks & Balances | Museum of American Finance | Of Debt and Taxes | By Mark Yost

That's partly due to liquefaction but it's mainly due to the way the Earth deforms when you snap it like an elastic band.

BBC: Christchurch quake mapped from space