Reade is a junior BMX world champion and a contender to win gold when the sport makes its first appearance on the Olympic programme in Beijingbut is also trying her luck on the track.
Even Glu just announced that it will also open up a Beijing office, but the company says that because of its proprietary technology, its costs are a fraction of what others pay.
The 19.30 he ran for the 200m in Beijing lowered Michael Johnson's mark of 19.32 but he played down suggestions he would also like to take on the American's record of 43.18 in the 400m.