Winchester says that unlike most online firms, which tried and failed to fashion a new business model to suit the Web, UPS used the Internet to suit its existing business model.
By requiring authentication to access live programming on new media devices, ESPN and its distribution partners are extending their lucrative pay-TV business model onto the Web as the Internet becomes a more mainstream place for consumers to watch video content and a potential replacement to traditional TV.
Unlike traditional businesses, where you may have a choice about whether or not to use a data-ubiquity business model, in Consumer Web businesses, there is usually no choice.
The portal's acquisition of the photo-sharing site Flickr was hailed by some as a sign that it could freshen up its business model by tapping into the wave of Web-friendly start-ups that emerged in the wake of the 2001 tech bust.
Web services are currently most visible in the business model of so-called application service providers.
That means a cohesive mix of editorial product, advertising opportunities and technology that translates into a business model that travels across all platforms and the social Web.
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In fact, argues Nicholas Carr, the former editor of the Harvard Business Review and author of the new book The Big Switch, those Web applications are signs of a fundamental change, a shift from the desktop to the Web that could redefine computing--and Google's business model.
Which rather destroys the business model upon which the whole of the for profit media on the web is built.
Jon Collins, research director at UK consultancy Inter Orbis, which specializes in the impact technology is having on society and business, said this was a model that was already working very well in web development.
Unlike some Web-based phenoms, the location check-in service Foursquare has an obvious potential business model: local ads based on your geographic location, perhaps coupled with inferred interests from your previous check-ins.
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This business model is on the way out though, as internet users demand flat rates and truly unlimited web access.
Indeed, though there's no denying music's old business model has taken a massive hit in recent years--blame it on piracy, the Web or the advent of the recordable CD--there's still plenty of money to be made in the music industry.
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