They know all the technology business models, understand the value chain and have an extremely strong global network of contacts.

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Today LinkedIn has more than 3, 000 employees focused on building a highly integrated, compelling, value-oriented social network which meets the needs of business professionals and employers.

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In general, the business model framework might encourage a company to see how its innovation could create value for the network participants.

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As far as the cloud is concerned, 2013 will be the year of the network, according to Joe Weinman, who is also the author of Cloudonomics: The Business Value of Cloud Computing.

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