But as one who had spent his entire career focused on perfecting business-to-business marketing communications that is, on marketing to people at work it struck me like a lightning bolt.
Hood, 60, had spent 18 years with the Salvation Army in Ohio, New York and Pennsylvania before mustering out in 1986 to work in business-to-business direct marketing for TRW and Equifax.
Hood, 60, had spent 18 years with the Salvation Army in Ohio, New York and Pennsylvania before mustering out in 1986 to work in business-to-business direct marketing for TRW and Equifax (nyse: EFX - news - people ).
Too often, business-to-business marketing is seen as second-fiddle or is overlooked entirely.
This is not just consumer products, but business-to-business marketing as well.
Russell Glass is CEO of Bizo, a business-to-business marketing firm.
Before joining Novell I practiced and refined the art and science of business-to-business marketing at small (Art Technology Group), large (IBM) and venture oriented (Internet Capital Group) firms.
That would be a fairly typical business-to-business marketing play.
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The nonprofit shop, which works closely with the U.S. Small Business Administration, has more than 10, 000 working and retired business professionals who volunteer to help entrepreneurs learn everything from writing a business plan to marketing skills.
The business of marketing is becoming vastly more important to business success over the past few years, particularly when marketing and sales are collaborative.
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Ronald Hill, a nationally recognized professor of marketing and business law who specializes in marketing to emerging markets at the Villanova School of Business.
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More importantly, as a woman in business, I have strengths when it comes to marketing, business development, public relations, etc. that the traditional author may not have.
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Most business gurus recommend retaining an inbound marketing specialist to craft your inbound marketing strategy and attract new customers to your business.
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If you decide to participate in the day, check in with the official SBS website to see if your business qualifies for free online advertising and to download free marketing materials to help spread the word about support for your business.
When business is slow, is it better to market your business more using every marketing and social media tool available or taper off until the economy picks up?
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Not long after HMV's stock market listing, Beechwood, (the agency I founded and ran with my business partner, John Wood) was asked to re-pitch for the business as a new marketing director and managing director had come in to the company.
You know how to do everything from write a business plan to create fundamental marketing messages and you can use those skills to market, position and price you.
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Sood will provide strategic counsel on all aspects of Razer's business, from global operations to sales, marketing and product development, as the brand continues to evolve its business in the United States and abroad.
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My own best guess is that Eli Lilly, Amylin, and Boehringer will work out their differences in a manner that will allow them to continue doing business in something akin to their marketing arrangements now in place.
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"The documents that came to light today show more than ever why it's absolutely imperative that Congress take action now to get tobacco companies out of the business of marketing cigarettes to children, " he said.
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This is one that reacquaints the brand with the business strategy, elevates the CMO and marketing team to the level of business strategist, and reconnects sight, sound and motion but in a digital context, and creates differentiation beyond the campaign.
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"As the greening of business expands, it is filtering into every aspect of business, " from procurement to marketing to human resources, says Makower.
And so, in order to become a social business, marketing leaders are realizing that they need to ignite their company to create great content.
In my blog Community Service, Leadership and Small Businesses, I told the story of how my best friend Tina Reynolds, long-time small business owner of Uptown Studios, uses her love of community service to drive the marketing for her business.
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And on to the business of marketing now, our regular feature called Ad Report Card.
First, before you even begin a Facebook presence for your business, you need three things, says Ramon Ray, founder of SmallBizTechnology.com and author of The Facebook Guide to Small Business Marketing.
To a degree, the supermarket business is largely a marketing initiative to publicize the brand and draw people to stores.
The CFO needs to help Sales and Marketing see the business end-to-end and the linkages between the financial metrics.
We foresee low revenue growth in the coming years at around 2% and the company is trying to reduce its debt and so is unable to invest in growing its business, for example through marketing, relative to peers.
People familiar with the industry, however, point out that many advisers are too new to the business to have a track record, while the marketing pitch of veterans is being tainted by the lousy returns of the markets in the past decade.
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