Unstructured customer conversation content is very difficult to map to enterprise transaction and master data management systems, which form the core of enterprise businessapplicationsoftware.
The tension between configuration and programming is an enduring problem that is familiar to anyone who has had to attempt to run their business using a softwareapplication.
"This took a lot of software development and a lot of business development, " says Chief Executive Doug Renert , who formerly headed application sales at Oracle.
"This took a lot of software development and a lot of business development, " says Chief Executive Doug Renert , who formerly headed application sales at Oracle (nasdaq: ORCL - news - people ).
Bizarrely, in terms of basic business tools, the iPhone still lacks a simple way of cutting-and-pasting chunks of data from one softwareapplication to another.