CIOs must develop the same sense of identity about what IT does for the business they server.
Business like Server and Tools, which champions cloud computing and wants to move computation to the datacenter, are in competition with Windows, which wants to keep computing on the desktop.
But instead of holding a monopoly over his design and licensing it to phone makers, Rossman now faces dozens of rivals as he builds a new business selling server software and applications under the WAP standard.
The company remains firmly committed to its traditional server business, and will continue to focus and invest in this area.
ENGADGET: AMD absorbs server startup SeaMicro for $330 million, says it's no impulse buy
Oracle mushroomed in the client-server business, with sales executives sometimes throwing free developer databases from helicopters to crowds of independent allies.
Now Intel is combining its cost advantage over AMD and embrace of cooler chips to take back the high-end server business.
In this account, HP responds to the evolving requirements of a fairly new (dating from around 2007) sector in the server business, the mega-datacenter.
FORBES: Hewlett-Packard Opens New Front In Epic ARM-x86 Brawl
That was the best growth for the server business since 1999.
Dell used this strategy almost flawlessly to dominate PCs--and, again, to attack the server business, Compaq in particular, with a handful of PC-based products in 1995.
Ironically, while Intel has yet to really break into mobile, its server business has benefitted handsomely as the mobile revolution has created greater demand for cloud services.
Oracle (nasdaq: ORCL - news - people ) mushroomed in the client-server business, with sales executives sometimes throwing free developer databases from helicopters to crowds of independent allies.
However, based on our recent work, we believe Intel has bigger challenges now that it has to contend with, which are aimed at the heart of its highly profitable server business.
FORBES: Swap Into ARM Shares From Intel, BMO Capital Advises
The move will bring the x86 processor architecture that dominates the PC and server business into direct competition with the ARM-based designs that now dominate the smart phone and tablet industry.
Statements in this press release that relate to future results and events (including statements about trends relating to macroeconomic challenges, effects of our server business, and government demand) are forward-looking statements and are based on Dell's current expectations.
The Tivoli veterans turned their attention to the Internet, which -- like the client-server business in the early 1990s -- is still a chaotic environment, with lots of opportunity, a profusion of different computer systems and no dominant players.
Of course, getting a new server for your business (or signing up for a managed server in the cloud) is not something that people do every day.
First, scrappy chip maker AMD grabbed a huge chunk of Intel's market share in the lucrative server processor business.
On the Mocean Mobile side (our ad server license business), we have some of the largest mobile ad sellers in the industry using the platform.
Top candidates include its memory chip business, its Itanium server chips and several smaller businesses based around other categories of computer components for functions like storage and networking.
First, scrappy chip maker AMD (nyse: AMD - news - people ) grabbed a huge chunk of Intel's (nasdaq: INTC - news - people ) market share in the lucrative server processor business.
"Cloud computing has brought a sea change to the data center--dramatically altering the economics of compute by changing the workload and optimal characteristics of a server, " said Andrew Feldman, SeaMicro CEO, who will become general manager of AMD's newly created Data Center Server Solutions business.
ENGADGET: AMD absorbs server startup SeaMicro for $330 million, says it's no impulse buy
As server processors form a core business for Intel, the stock is quite sensitive to (1) Intel Server Processor Market Share and (2) Intel Server Processor Pricing.
Business software sales grew 7%, server and tools revenues grew 12%, and XBox-driven entertainment and devices business grew 30% over the year ago period.
FORBES: Analysts Look For Windows Rebound After Strong XBox, Enterprise Results
Let me compare this to an experience a friend of mine recently had when he was purchasing a new server for his business.
For a small business to jump to a server system, the peer-to-peer environment had to be so unproductive that the pain had to be worse than the conversion challenges.
One benefit of being in the "server farm" business is that so many businesses across sectors depend on having access to massive amounts of data, storage and processing power to keep their businesses running.
From Hadoop, data was exported to an OLAP Server and Oracle for business intelligence and a data warehouse.
Every new technology wave comes with its own catchphrase: distributed computing, client-server, e-business.
In its announcement Monday, AMD said its server and computer processor business is selling fewer chips--and getting less for each chip.
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