Founded as a test-prep business, in 2000 Kaplan entered the burgeoning sector of for-profit higher education.
The impact of lobbying by Intuit and others in the tax prep business has been well known for years.
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It starts with after-school educational centers called Score, moves to the core test-prep business, on to Concord University School of Law, the nation's first online law school, and right up through BrassRing, a career development service Kaplan formed with Accel Partners and the Tribune (TRB) Co. last year.
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Eric plans to revive his fossil business, by doing prep work and making casts.
Perik's target profit margin is the same for the assessment business as for test prep, 20% after tax. (Test prep accounts for 70% of the company's revenues, K--12 the rest.) His risky strategy: Instead of emphasizing customized assessment tests for particular school districts, he plans to deliver a more generic product.
And despite all that prep I did not bring a single business card.
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In its just-released book, The Best 296 Business Schools, the New York-based test prep and educational services company dubs Stanford the top school in a career rating that takes into account statistical information supplied by the schools and surveys it collected from 19, 000 students who attend the schools listed in its book.
I'm founder and CEO of Stratus Prep, an internationally-recognized leader in law, business, and graduate school test preparation and admissions counseling.
So when we think of young white males, we might pull up images of prep-school boys who are on the path to business success.
Admissions consulting firm Veritas Prep added a Myers-Briggs personality assessment to its application-prep and GMAT study packages this spring, after noticing that business schools were paying more attention to personality and emotional maturity.
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