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Other important elements of every business include the name, logo, type of company, licenses, location, advisors, and operational details.
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Gutierrez is identified as the founder of another politically active group called Vamos Unidos USA, which the complaint says is a fictitious business name for a company called Vamos EUA, which has been the subject of several State of California tax liens filed with the Los Angeles County recorder of deeds in 2011 and 2012.
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The Beatles changed the name of their company that oversaw their business interests to Apple in 1967, and released most of their later albums on the Apple Records label, with its distinctive labeling--a green-skinned Apple on the A-side and the halved apple for the B-side.
FORBES: Magazine Article
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In January, mailings for the card asked prospective cardholders to provide the name of their company, the nature of the business, its address and its federal employer identification number.
WSJ: Beware That New Credit-Card Offer
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On top of that, it's from an engineering firm that you've never heard of -- Wikipad is also the name of the business behind the tablet, and this is the company's first product launch.
ENGADGET: Hands-on with Wikipad, the $500 Android gaming tablet (video)