This experience taught me what it feels like when a small business owner is looking for the right hosted Customer Relationship Management (CRM) system for his business.
In 1999, it typically cost a several million dollars and several months to implement new business software like a Customer Relationship Managementsystem from Oracle.
Similarly, we also need to build strong partnerships with the IT department to ensure we have an integrated marketing managementsystem that enables our ability to execute effective marketing while also supporting overall business and financial goals.
It also boasts of a focus on business niches in which it can secure a top-five position, and a pioneering risk-management system that emphasises the creation of shareholder value, and links employees' remuneration to their value to shareholders.