The challenge with Big Data is that it includes everything from hardware, through operating system, databases, analytics and business intelligence technologies, visualization software, post-graduate level mathematics and statistics, and innovative approaches to business and social problems.

FORBES: A Mind Blowing Big Data Experience: Notes From Strata 2013

As of the last annual survey, the three-highest rated priorities for investment from 2012 to 2015 included Analytics and Business Intelligence (BI), Mobile Technologies and Cloud Computing.

FORBES: Connect

But on the business front, a new generation of specialty social analytics and business intelligence (BI) providers like GoodData, NetBase, QlikTech, and Visible Technologies have been some of the first to re-envision BI and provide the tools and platforms to create smarter, more social, special-purpose apps for creating and delivering insights to the right audience on the right device.

FORBES: These Smart, Social Apps Bring Big Data Down to Size

Your customer intelligence team needs to invest in new people, processes, and technologies to help the business become customer obsessed.

FORBES: It's Time For Business Leaders To Embrace Customer Intelligence