Olsen's analysis is reflected in the graph below from Business Insider, which shows how many jobs we have lost from where we should be with full recovery.

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If one were to graph the pace of technological breakthroughs and resulting business structure changes and wealth creation throughout history, the graph would include little spikes to include the high points of Mesopotamian agriculture, Egyptian construction, Chinese paper, Athenian education, Roman roads and aqueducts, and so on.

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He defined this as a world where there is a commerce graph and a world where a business needs to think about two-sided problems in the market.

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Which gets me back to my original point: If you are doing a good job building and maintaining your following on Facebook, and you keep the interesting content flowing, the expansion of the Graph Search function should naturally start to present your business when the search keywords and phrases apply to what you sell.

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Though Google has a dominant market share in search, competition is heating up, most notably from Facebook ( FB), which recently announced Graph Search, as it looks to enter the lucrative search business.

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Earlier this month, Facebook unveiled a social search engine called Graph Search, which it has described as a key pillar for the business.

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