The scale-out public cloud such as Amazon Web Services holds the promise of finally delivering an infrastructure that can respond to business fluctuations nimbly.

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This is helping the media industry in compensating for the stunted growth in the advertising market as well as reducing the revenue fluctuations caused by business cycles.

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Though the Wheat Board smooths out some fluctuations, farming has always been an up-and-down business.

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Fluctuations in orders placed by middlemen traders made it difficult for Lin to run his carton juice business from Asia.

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However, I am living proof as the CEO of a recruiting company whose bottom line is very dependent on the hiring fluctuations both in the U.S. and abroad, as well as the general health of American business.

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