Ensure the data is put in context against business issues that matter.

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But in order to fully leverage all the information generated by connected devices, organizations will need to integrate these data streams into their existing data systems and applications so that Big Data can be analyzed and decisions made in a business context.

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Now, Social Key will unite the best context from social networks with the business framework of traditional data, enabling enterprises to build even stronger relationships with customers and close more deals, faster.

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By doing so, companies can provide full business context across Identity and Access Management systems, connect to the full set of key applications and data resources, significantly lower the total cost of ownership and scale to modern enterprise environments.

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It reports on the convergence of five forces: mobile, social media, Big Data, sensors and location to create an entirely new technology era, one in which context will shape business, marketing, advertising, our health, entertainment and our relationships with connected devices.

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