Beginning with the complicated business of conception, he imagines leading a young Tuscan couple through the vicissitudes of their intimate lives.

ECONOMIST: Renaissance advice books

In the sneaker business, a pair of running shoes can go from conception to store shelf in eight months.

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At a minimum this conception requires that individuals have some clear conception of what public authorities expect of them, so that they can organize their everyday conduct and business affairs to steer clear of trouble.

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