Prior to joining EMD, Wendy spent a decade acquiring hands-on global and national disaster preparedness and response private sector operational experience managing physical security, national crisis management and business continuity projects and teams at Microsoft and the former Washington Mutual Bank.

WHITEHOUSE: Wendy freitag | The White House

That kind of management can make the difference between IT really delivering business value and just managing cost and complexity.

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That means family offices that are established for the purpose of managing wealth originally earned far from Wall Street must either get savvy about the wealth management business (and its sometimes unsavory practices) or surround themselves with people who are.

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