But it acknowledges that it has moved slowly with the small-business ad service to make sure it's just right.
The local business ad market is a massive opportunity that has begun to be exploited by Internet companies such as Groupon Inc.
Can they keep expanding, while figuring out how to turn a profit, all the while fighting off a wide range of competition for small-business ad dollars?
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We believe this trend will continue as keyword targeted advertising has become a key medium for small business ad campaigns, and economic recoveries are a time when many small businesses get off the ground.
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When users search for those terms, the business' ad appears beside search results.
One unit, curiously called Chaos to Order, went after e- business from ad agencies as others pursued similar opportunities elsewhere.
If Google is to extend and grow its lucrative search advertising business, as well as its newer display-ad business, it has to maintain a presence in what is still the prime screen in the home.
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Some of Google's marquee names on the business side have been given new chores to keep them happy: Sheryl Sandberg, who developed Google's ad business, now also helps run its charitable foundation, while whiz salesman Omid Kordestani is heading Google's international expansion.
The company stated that mobile ad business is seeing growth across all geographies, especially in Asia.
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The outdoor ad business doesn't offer the same type of audience-targeting capabilities as online display.
Mike decided to leave to start a new ad business and partnered with Jonah and Noah.
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Investors will thus need to ponder whether its mainly computer-based ad business justifies such a lofty valuation.
We expect the company to make significant progress in ramping up mobile ad business in the fourth quarter.
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Google has proved skeptics wrong by turning YouTube into a multibillion-dollar ad business.
The company has vast amounts of data about its users, which could potentially help it create a multibillion-dollar ad business.
Apple generates billions and billions of dollars in revenue from selling hardware, but few know about its ad business, iAd.
Such a gain would theoretically help boost Google's search-ad business, though a company spokesman declined to comment on the matter.
In stealing a major client from his former agency, Lowe trumpeted his return to the ad business after a two-year absence.
Sandberg says the ad business continued its positive momentum (which it did).
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Bowen was the toast of the ad business 15 years ago after creating the celebrity-chocked "Portraits" campaign for American Express in the 1980s.
Hence, we believe that AOL provides Yahoo with an ideal platform to aggressively expand its content offerings and drive its display ad business.
As for entering the business of selling ad inventory in non-Web media, there is a huge potential--assuming Google acquires companies with the proper expertise.
Production can be easily outsourced, to independents or the decoupling firms, who would want a slice of an incredibly lucrative aspect of the ad business.
If it proves to be a substantial problem for the company, it could burst Google's bubble--as well as the rest of the Internet ad business.
Yahoo has come closest to building a big local search ad business with its two-year-old consortium of 784 newspapers that swap ads and links with the portal.
Company Transformations: James points out that the online ad business has lots of growth ahead of it and will likely be adopted by more traditional tech companies.
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The veteran reporter has been covering the ad business for over 30 years, the last 20 as the influential advertising columnist of The New York Times.
So that's a completely different business than the ad businesses.
And, get this, the legal industry, by which the ad business built its compensation model (hours), might be the one paving the way to a new, value-based compensation model.
With the paywall tracking ahead of our expectations, we think downside in the stock is limited, though lack of consistent strength in the print ad business keeps us on the sidelines.
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