With the market for small-business capital still tight and the recovery lackluster at best, start-ups looking for capital would be wise to take a page from Joy Berry Enterprises' playbook.

WSJ: The Art (and Journey) of Raising Funds

Major corporations have donated to the cause, and co-founder Jessie Lee Wise has tapped his own excavating business to help with upkeep and construction at the stables.

CNN: STORY HIGHLIGHTS

In it, the coalition acknowledged in effect that the original filing contained false and misleading information--much of it first brought to public attention by Forbes and the Better Business Bureau's Wise Giving Alliance, a leading charity watchdog.

FORBES: Magazine Article

If they are wise, today's business leaders and educators will see it is in their enlightened self-interest to take the goal of professionalisation seriously, and thus start to regain society's trust.

ECONOMIST: Do bosses need their own Hippocratic Oath?