For marketers, my take away about Quora is this: The advantage today when building a brand is one must really understand all aspects of the social-business-marketing-movement.
Too often, business-to-business marketing is seen as second-fiddle or is overlooked entirely.
This is not just consumer products, but business-to-business marketing as well.
Russell Glass is CEO of Bizo, a business-to-business marketing firm.
Before joining Novell I practiced and refined the art and science of business-to-business marketing at small (Art Technology Group), large (IBM) and venture oriented (Internet Capital Group) firms.
Hood, 60, had spent 18 years with the Salvation Army in Ohio, New York and Pennsylvania before mustering out in 1986 to work in business-to-business direct marketing for TRW and Equifax (nyse: EFX - news - people ).
Hood, 60, had spent 18 years with the Salvation Army in Ohio, New York and Pennsylvania before mustering out in 1986 to work in business-to-business direct marketing for TRW and Equifax.
But as one who had spent his entire career focused on perfecting business-to-business marketing communications that is, on marketing to people at work it struck me like a lightning bolt.
That would be a fairly typical business-to-business marketing play.
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Christoforo, whose owner-managed business Ocean Marketing was employed to market the controller, fielded inquiries from customers seeking to discover when they would get their product.
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It aims to push forward into this so-called permission-marketing business.
Only 3% of business-to-business Web sites are designed for direct sales, rather than for marketing and customer service, says Forrester Research, a Massachusetts consultancy.
The modern twist begins when you utilize the mastermind concept as a profitable marketing and business-building tool.
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Once one of the largest U.S. newspaper publishers, with 27 dailies, Harte-Hanks sold off every last one of them over the past ten years without hesitation -- even Harte's beloved San Angelo Standard-Times -- to invest in the faster-growing business of direct marketing.
Once one of the largest U.S. newspaper publishers, with 27 dailies, Harte-Hanks sold off every last one of them without hesitation over the past ten years -- even Harte's beloved San Angelo Standard-Times -- to invest in the faster-growing business of direct marketing.
Business-to-consumer product companies show the biggest increases in expected growth in marketing budgets (8.6%) and marketing budgets as a percent of firm budgets (17.4%), but not marketing budget as a percent of firm revenues (9.8%) which is dominated by business-to-consumer services companies (16.1%).
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Not long after HMV's stock market listing, Beechwood, (the agency I founded and ran with my business partner, John Wood) was asked to re-pitch for the business as a new marketing director and managing director had come in to the company.
This extensible business platform (iTunes) also came with a ready-made business ecosystem of creative partners and music marketing companies.
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Rather, Mr. Checketts, 56 years old, envisions building Legends into an international sports-marketing and entertainment business that advises franchises on media strategy, financing and building stadiums, then helps sell tickets and suites and handles concessions.
The conference has a huge business side to it, with hundreds of presentations on non-arts topics like marketing, social media and business ethics.
Since then the company, founded by Andrew Mason three and a half years ago, looks to be suffering the death of a thousand cuts paper cuts, that is, from class actions around the terms of its deals, state regulator cease-and-desist letters around its marketing of alcohol and the me-too business plans of 425 competitors that have flooded the marketplace.
Raju -chair of the marketing department at the Wharton Business School, University of Pennsylvania, S.Kaura-CEO corporate social responsibility, Times of India group, V.
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The CFO needs to help Sales and Marketing see the business end-to-end and the linkages between the financial metrics.
But Jyothy Rao, the namesake daughter who after marriage and a family-business program at Harvard now heads marketing, is pushing such items as a dishwashing bar (Exo).
On the plus side, the services can accept reservations at any time, track their customers' behavior to provide personalized services such as identifying regular customers and their preferences for seating, and use direct-marketing techniques to drive business on slow nights, fill cancellations or offer premium seating.
His method, simply put, was to use the words of insurance companies against them, with the hope of illustrating two realities: the reality of business marketing, where a pro-consumer position is desirable, and the reality of business economics, where a pro-consumer position might create a serious loss.
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The trick is to build a whole marketing strategy around the sponsorship - and that can become an expensive business as Greg Daniel, chief executive of Marketing Strategists "Issues and Images" explains.
When it comes to the SVSC, Holleran helps by providing capital and marketing expertise to business freemium start-ups.
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Technically known as "contagion", such word-of-mouth marketing is a complex business, and the study shows that many marketing departments might need to think again.
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You can build a solid brand for your business by effectively executing a comprehensive social-media marketing strategy that includes utilizing Facebook, Twitter, LinkedIn and blogging.
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