"I was on the bus to Falmouth when I got a text message from Martin Williams who was watching Cardiff Blues, " he said.

BBC: Spice applauds loyal Bristol fans

In the few hours of the morning I visited, the bus received more than 17 donations, mostly all thanks to the text message they had sent out the previous night.

CNN: Text alerts: Cutting costs, and saving lives

And by putting teenage heartthrobs The Wanted on an open-top, Fresian-style bus in central London, you can get 23, 000 young women screaming for the milk message.

BBC: Shelves in a shop

Though Rosa Parks was not the first to confront the injustice of segregation laws, her courageous act of civil disobedience sparked the Montgomery Bus Boycott -- 381 days of peaceful protest when ordinary men, women, and children sent the extraordinary message that second-class citizenship was unacceptable.

WHITEHOUSE: The White House