The market has failed newspapers since the dot-com bubble burst and ad revenue vanished.

FORBES: How to Survive the Death of Print Media

Then the dotcom bubble burst and Doubleclick sold its ad network business to Max Worldwide.

FORBES: Jonah Goodhart's MOAT: Building the Digital Dashboard to Growing Brands Online

Because Burst mostly focuses on display ads, adding video will bring the higher ad rates which video provides.

FORBES: Blinkx Acquires Burst Media For Expanded Reach

If it proves to be a substantial problem for the company, it could burst Google's bubble--as well as the rest of the Internet ad business.

FORBES: Internet