By the time he graduated he had developed strong conversational Japanese and a burning desire to live in the country.

FORBES: Magazine Article

The minimalist campaign goals of Bush the father presaged a minimalist presidency--one guided more by a patrician instinct to "do no harm" than a burning desire to accomplish anything in particular.

CNN: latimes.com: Bush the son uses policy campaign to distance himself from the father

Cicero was a political outsider from a small town near Rome, but he was a brilliant man and gifted speaker, with a burning desire to gain the highest office in the ancient republic.

WSJ: Cicero, Dirty Tricks and the American Way of Campaigning

So whether it is our hopeless good nature that wishes to believe in the altruism of the free gift giver (unlikely) or our burning desire to receive something-for-nothing (more likely), the freebie-seeking thread is so persistent in us that the theme remains a constant in money and life.

FORBES: There Are No Free Skittles

"It works in our favor because what tends to happen is that if anyone has a burning desire to watch the football they leave, which means we can generate a new ticket for someone else to come in, " Perkins told CNN.

CNN: Wimbledon kicks World Cup into touch