In the days before sit-ins, flower power and bra burning, Roth capitalized on the subversive appeal to kids of bleeding eyes and drooling rodents.

FORBES: Rat Fink Renaissance

In the days before sit-ins, flower power and bra burning were popular in the U.S., Roth capitalized on the subversive appeal to kids of bleeding eyes and drooling rodents.

FORBES: Rat Fink Renaissance