It is, if you like, simply easier to call out the mob with the burning brands in order to stake the vampire.

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But the footage of burning buildings was taken from Activision's top selling game, Call of Duty.

BBC: Screenshot from North Korea video

It's what the industry prefers to call 'energy from waste', generating electricity by burning rubbish in enormous incinerators.

BBC

Just the sound of the word may call to mind raucous Internet entrepreneurs spinning around in Aeron chairs, burning through money.

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