McDonald's burger battle plan against the likes of privately held Burger King , Wendy's International and Yum!

FORBES: Magazine Article

Over the next couple of decades, much of the advantage will swing to the better-burger upstarts, setting up an increasingly pitched battle for the shrinking value-burger audience.

FORBES: How America's Upstart Burger Chains Will Help McDonald's

In 1996 the American burger chain won this second battle: the Appeal Court, in essence, applied a less strict test of what it meant to be well-known in South Africa, and accepted the evidence in the two surveys because it thought that whites represented McDonald's target market.

ECONOMIST: Johannesburgers and fries