Seeing a new market, Glaxo slapped the name Zyban on its buproprion pills, and began marketing it as a smoking cessation treatment.
FORBES: Prozac To Fight PMS Under New Name
Then, in 1997, new studies showed that buproprion could help smokers quit.
Glaxo Wellcome glx (nyse: glx - news - people) tried the same thing with its antidepressant drug buproprion in 1997, a drug it has sold under the name Wellbutrin since 1987.
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