While in college in 1992 he formed his first company, Vertical Addictions, which took passengers up 600 feet in a hot air balloon, attached bungeecords to their ankles and pushed them over the side.
This is where adrenaline junkies come to attach themselves to bungeecords and jump off bridges, and where young world travelers party until dawn (or well after, given the well-dressed twenty-something couple I saw emerge from the woods at 8am and stagger back into town).