He had grown up playing around heavy equipment at his parents' construction firm and in 1990 started his own bungee-jump company.

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Magnussen's latest company, Ripe Digital Entertainment, applies the bungee-jump mentality to television.

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On the plane to America from India in 1990, he made a to-do list: learn to skateboard and bungee-jump, go on road trips, hang out with girls.

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"It was a pleasant kind of fear, nerve-tickling, " Kamil Magomedov, a veteran member of the team, said after the bungee jump last year.

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