The channel has close to 100 million subscribers in the U.S., which speaks of the huge demand as well as bundling strategies that pay-TV service providers adopt.

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Last April the U.K.-based Carphone Warehouse caused a stir when it announced it was offering "free broadband" by bundling an online connection with its phone service at no extra cost.

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My question is, one of the things that I have experienced over the last four years as a small business trying to do business in the federal procurement business, essentially, as a small engineering company, is the challenge of the bundling of contracts, which has made it increasingly difficult for service-disabled businesses -- all small businesses across the nation -- to compete basically within the federal procurement system.

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"It's the first channel that's available both through traditional pay-television bundling, and via your broadband provider as a stand-alone (service), " he said.

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The world of electronic communications is full of examples of bundling, such as the charging arrangements offered by telecoms companies and by internet-service providers.

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