Many new CAD programs are also being bundled with product-management programs that allow for on-the-fly updating of a bill of materials.

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Then the product was trucked about 200 miles to central Wisconsin, where another contractor bundled adhesive foam with plastic hooks and put the product into blister packaging.

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And so what ends up happening is the taxpayer loses the benefit of a better product at a better price because everything is bundled into this huge contract with a giant general contractor who then divvies up the business.

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"There's more stickiness when you have a bundled set of features, " says Mark Griffith , director of product marketing for EarthLink.

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General interest is a pretty good concept for a physical product that gets delivered to your doorstep, where getting all those disparate sections bundled together makes sense.

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