When we come out the other side, we'll have the choice of our telephone company versus our cable-television company for the same big bundle of services.

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"They are gearing up to fight new competitors, the cable-television industry, for the complete bundle of services, including telephone, television, wireless and Internet, " said independent telecom analyst Jeff Kagan.

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So far as consumers are concerned, on the other hand, the Internet is largely a bundle of services that duplicates and partially substitutes for others that already existed: television, snail-mail, newspapers, and so forth.

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Resellers at this conference like the Office 365 Open licensing program because it allows them to direct-bill customers for use of the suite, in addition to paying for the bundle of their services.

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So, here was a move that Apple made for strategic reasons, to further their bundle of goods and services, that is not working out so well.

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Custodians have led public pensions to believe that bundled fees result in lower costs for the package of services included within the bundle.

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For example, an ACO could bundle a certain episode of care (EOC), such as the services required to manage a patient receiving a heart transplant, and then create a financial instrument based on profits associated with providing that particular set of care.

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When Sprint makes Office 365 available, it plans to bundle it with value-added services to create solutions that further increase productivity and unleash the power of today's mobile workforce.

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Further, as telcos continue with the planned roll-out of their video services, they have been weaning away satellite customers, more worryingly, from synthetic bundle households.

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