Its most immediate challenge is from the cable industry, which has invested heavily in its infrastructure and is now offering a bundleof digital television, broadband and voice service.
"Any consumer, anywhere can now enjoy an affordable, high-speed internet bundle that includes DIRECTV service, " said Shannon Campain, senior vice president of Sales and Marketing Operations for DIRECTV.
Most of the data used to create the calculator comes from Bundle.com, an information service that tracks American spending trends by analyzing credit card transactions.