Upton and the brands of her garments will benefit from a bundle of attention, but cover model or not, just being featured in the Issue is a win for the models and those who manufacture their apparel.
The bigger issue is how the bundle strategy violates the separation of functions expressed in the MVC ( Model, View, Controller) paradigm of software design.
Discussions are already taking place in the UK to test the waters of such a bundle package, but we don't realistically expect the business model here to change overnight -- but considering the duties the RIAA wants to toss on anything digital, we wonder just how attractive a new plan will be.