If network effects offered long-term protection, there would have been no need for Microsoft to intimidate computer makers into helping it smash Netscape, no need to dump Explorer on the market as part of the Windows bundle.

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Second, the smartphone industry becomes increasingly fractionalized with major players churning out devices that bundle together different product characteristics which cater to different market segments.

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Second, the smartphone industry has become increasingly fractionalized, with major players churning out devices that bundle together different product characteristics, and cater to different market segments.

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An international business faced with a semiglobal market environment where consumers derive value from a bundle of global and local product characteristics must harmonize its strategy.

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"The education market is a significant priority for Samsung, and we are very pleased to deliver a bundle that is sure to be appealing to just about any student at a very competitive price point, " explained Travis Merrill, Director of Marketing, GALAXY Tab, Samsung Electronics America.

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In the past, such claims have been resolved by assessing whether a viable market exists for each product on its own: if it does, the product is a bundle.

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