Pictures of their senior politicians in Bullingdon Club white tie will not help that repositioning.

BBC: Martha Kearney's week

This may explain Team Cameron's extreme aversion to papers publishing pictures of him in his Bullingdon Club outfit.

BBC: UK

Posh, about an elite Oxbridge dining society - a thinly-disguised Bullingdon Club - played to 100% capacity at the Royal Court in 2010.

BBC: Royal Court hits Posh and Jumpy set for West End

Critics have drawn parallels between Posh's Riot Club and the real-life Bullingdon Club (past members include David Cameron, George Osborne and Boris Johnson).

BBC: Posh: Laura Wade's play gets political update for West End

The prime minister was asked about his membership of Oxford University drinking society the Bullingdon Club, some of whose members have been involved in acts of vandalism.

BBC: Rioters need tough love, says David Cameron

Rather it lurks in the now-republished photos of Mr Osborne in the Fauntleroy outfit of the Bullingdon club, a toffy Oxford society of which he was a member at the same time as Mr Rothschild (and of which David Cameron, the Tory leader, is also an alumnus).

ECONOMIST: Bagehot

Small-minded Edinburgh lawyers who disapproved of his campaigns might blackball him from their golf club, and did, but their slightly more sophisticated counterparts in London could hardly dismiss him as a wild leftie: they had known him in the Bullingdon Club and shared his views on hunting.

ECONOMIST: Ludovic Kennedy

In our collective cultural imagination, however, Oxbridge means the dreaming spires - a kind of massive Bullingdon Club where rich undergraduates still flaunt their boaters and blazers, and dotty dons get sozzled every night on the college port (while hoping to avoid the Inspector Morse-style murders in the quad).

BBC: A Point of View: The Oxbridge interview

It's his membership of Oxford University's notorious dining club, the Bullingdon.

BBC: Quiz of the week's news