According to the Forrester study, the industry devotes the bulk of its information technology dollars to minimizing glitches during sales transactions, rather than toward creativity and cutting-edge marketing.

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It sounds like a potentially pricey proposition, but the source also claims that Cook and Co. have a fair asking price for components doled out in bulk, considering the technology behind them.

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Naysayers argue that enterprise technology, still the bulk of overall tech spending, is a mature industry with a greater focus on cost savings than dramatic disruption.

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As the technology advances, the balance between custom and bulk manufacturing may become quite fine.

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Avalanche comes with technology that rotates or changes the headers on bulk e-mail, thereby allowing it to slip past many filters.

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New York remains an underdog when it comes to both surfing and technology: It isn't clear whether the bulk of start-ups here will thrive or drown trying.

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The bulk of its business is in medical devices, biotechnology, pharmacology, banking and informational technology.

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Usually, the bulk of our investment in any given venture comes when the risk is lower and the technology path clearer (but still not always clear).

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Skype, which registered for an Initial Public Offering (IPO) in August, has been trying to bulk up its business offerings, largely because it believes corporate users will be more willing to pay for its technology.

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