And last year, HTC snapped up non-Chinese divisions of Dopod, aiming to bulk up the marketing and distribution of HTC-branded phones in Australia and Southeast Asia.

FORBES: Google's Friends And Family Plan

Other advantages to the franchisee include cost savings from the bulk buying capacity of a large operation, and the marketing benefits of central advertising and promotion of the business.

ECONOMIST: Idea

The bulk of the company's loss comes from a massive marketing push.

FORBES: The Trouble With VoIP

Most bulk mail programs used to manage mailing lists, promotions and other forms of electronic marketing have a test tool that will work out what chance the messages have of getting through industry-standard spam filters.

BBC: Why your inbox fills with bacn instead of spam

But until now the FDA has focused the bulk of its attention on studies that lead to a new drug's approval and to new marketing claims, not to systematic efforts to pick up new side effects.

FORBES: Magazine Article

According to the Forrester study, the industry devotes the bulk of its information technology dollars to minimizing glitches during sales transactions, rather than toward creativity and cutting-edge marketing.

FORBES: Web Shoppers Tapping The Brakes