One of them is Andrew Brunner, the 27-year-old chairman of CyberCreek, which sells bulk e-mail software called Avalanche.

FORBES: Interview With A Spampire

The goal of a third MAPS project is to create a best practices document in cooperation with bulk e-mail companies.

CNN: Next wave of attacks against spammers underway

Avalanche comes with technology that rotates or changes the headers on bulk e-mail, thereby allowing it to slip past many filters.

FORBES: Interview With A Spampire

Nicholas has written and begun circulating a draft of the document, and the bulk e-mail companies, including Message Media, Topic A, White Hat and Business Link, are in the early stages of discussing it, Nicholas said.

CNN: Next wave of attacks against spammers underway

Google's computers automatically detect and sort that type of semi-trash e-mail into three categories -- bulk, notifications and forums.

CNN: Google 'smart labels' aim to de-stress e-mail