Sims found a manufacturer in China that sold the cases in bulk for cheap.

FORBES: Four Bold Moneymaking Schemes That Taught Young Founders The Ropes

But some fear it could lead to people going to neighbouring counties to buy cheap alcohol in bulk.

BBC: Greater Manchester considers minimum price for alcohol

Buy cheap land on city fringe, build cheap, superstore-size warehouses, stock dimly lit caverns with pallets full of products in bulk.

FORBES: Europe