Sullivan built his brand, an audience and a robust community over 12 years.
FORBES: Inside Forbes: Where's the News Business Headed in 2013? Follow the Price of Pixels
Are you irreverent and have built a brand breaking all the rules?
FORBES: Art Collecting For Career Women: Savvy Tips on How To Start A Contemporary Art Collection
We have unique and disruptive capabilities to serve the diamond engagement market and have built a brand centered on high quality diamonds and excellent customer service.
FORBES: Blue Nile Rebounds On Q1 Results; Affirms Full Year Outlook
Sweetgreen has grown to 11 locations in three states and the District of Columbia and has built a brand through Twitter, Facebook and other social media outlets.
Historically , the Redskins built their brand in the late 1930s and early 1940s as they often squared off against the haloed teams of George Halas and the Chicago Bears.
Saucy Glossie: Style expert and TV personality Lindsey Calla has built a brand around dressing on a budget but knowing when to splurge when it's worth it, whether shopping at T.
Short of a major scandal, brand equity built over decades carries more weight than a brand that debuted during the dot-com boom.
"The company has built a strong brand as an entry-level PC maker, " he says.
Howard Schultz returns to the job he left in 2000 after 13 years during which he built the Starbucks brand.
Because social responsibility is built into their brand name and business model, they avoided the common negative perception of financial institutions, Fombrun says.
Known for their live shows and extensive touring, the Grateful Dead also built up significant brand power during their 30-year career.
FORBES: Grateful Dead Begin A Digital Chapter In Their Long, Strange Trip
Because his products are superior and he built an outstanding brand.
FORBES: The Power of a Name: Branding Your Company for the Future
The payoff has been a growing community built around the brand promise by supporters who have a strong sense of ownership in Change.org and how it delivers.
FORBES: Change Afoot at Change.org: How Altering an Ad Policy Alters a Brand Positioning
Built using the brand new REDengine 3, Wild Hunt boasts a world thirty times the size of its predecessor and even larger than the rather massive Skyrim.
FORBES: 'The Witcher 3: Wild Hunt' Bigger Than Skyrim, 30 Times The Size Of 'The Witcher 2'
His show, now in its seventh season, is a brand built not on gold diggers or Britney Spears' mental problems but on advice about relationships--McGraw got his start as a couples counselor on Oprah.
While each of these examples is rare and probably stem from one employee's idea of a joke, companies know it could take only an occasional mistake to see years of built-up brand equity hit a bear market.
Built-in brand recognition is never bad.
FORBES: The Eye of the Liger: Why Animated Series 'Napoleon Dynamite' Is A Good Bet for Fox
Now there are new hotels being built and lots of brand new glass in the windows.
For years cruise lines have carefully crafted brand images built on excitement and fun.
LaCie has built an exceptional consumer brand by delivering exciting and innovative high-end products for many years.
ENGADGET: Seagate to buy LaCie for $186 million, expand its storage empire
In short, an actor isn't just an actor, but a brand carefully built and marketed to sell movies.
In other words, you think about memory keeping, the simple, evocative idea on which this wonderful brand was built.
FORBES: How Barnes & Noble Can Save Itself From Becoming A Kodak Moment
Instead, both of them doubled up on brand identification built into irresistible jingles.
Jobs may be gone, but he made a lasting contribution to the company in the power of the brand he built.
FORBES: Stocks Stoked With European Progress, Earnings Season
His brand is built on his abrupt personality as well as his expertise, so if he suddenly became 'nice' it would ruin it.
Four of the seven Superbowls between 2008 and 2014 will be held in cities where taxpayers have built their football clubs brand new stadiums.
Schultz transformed a 99 cent cup of coffee into a five dollar daily delicacy and built Starbucks into a brand evolved enough to evoke memories and even musical associations.
The brand was built almost exclusively by word-of-mouth marketing.
FORBES: Krispy Kreme Gives New Meaning To Word-Of-Mouth Advertising
FORBES: Year Of The Snake Investment Guide: Bain Capital Casts A Wide Net In China
Amoruso has built a remarkably successful fashion brand in a short amount of time.
应用推荐