Mechanics say the key to building loyalty among Millennial customers is through transparency.

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Too often this type of strategy game gets bogged down in minutia and complicated mechanics, or devolves into simply building the biggest army.

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There are a lot of newer social game mechanics here, to be certain: base building, single player objectives, experience, leveling etc.

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Companies and brands need to understand that instead of game mechanics, they should be trying to achieve game dynamics, by creating and building a fun game experience from the ground up.

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