Whatever forces lurked behind the curious case of the EA spambot affair, one thing is certain: EA has a poor track record when it comes to building fan trust.

FORBES: Does EA Deserve Its Terrible, Horrible, No Good, Very Bad Reputation With Gamers?

Now Steph has returned and with the help of boyfriend Bubs, will start a one woman domination of the country starting with building her Cornish fan base further.

BBC: BBC Introducing - Steph Newton

The NHL needs to look at the bigger picture and concentrate on building their brand and fan base.

FORBES: NHL On the Way To Self-Destruction

The two companies are building unique, cutting edge fan experiences across all devices.

ENGADGET: Pac-12 Conference streams come to iPad, fuel that Big Game rivalry on the road

An Essex football fan has spent two months building a homage to his favourite team's ground using Lego.

BBC: Fan builds Canvey Island FC stadium model out of Lego

During the WNBA Finals press conference, President Laurel Richie commented that the league intends to form strategic alliances with organizations that share their values, fan base, or potential fan base with the goal of building strong and sustainable attendance.

FORBES: WNBA: Basketball Courts Full Of Women

Building on the success of the Emmy-nominated, fan favorite HashTag Killer, SocialSector.usanetwork.com centers around an online reality competition in which contestants are sequestered in an unknown location and one contestant is voted off each week.

FORBES: Connect

While building relationships with major studios, Zefr had to convince them that there was a difference between a pirate and a fan.

FORBES: A Startup Leveraging Movie Moments -- For Studios And Fans